Hi we are Lisa and Kate!
We are two 40 something friends who met 4 years ago in a CrossFit class. Despite being surrounding by a bunch of muscly sweaty men, most of them with tops off, we were content to chat all things food, fizz, fitness, and fun. It was clear we would become friends
As time went on, we noticed our lives following similar paths. We were both stay at home mums, with our own small businesses and had an ever-increasing passion to save the environment. Our children were teaching us about climate change however we wanted to be the ones setting the example. We were unsure how we could do more.
As a PT Kate saw clients bring plastic bottles to sessions and bin them straight after “as there is no time to recycle”. While Lisa’s work took her into businesses where she was stunned at how minimal recycling took place and how much paper was still in existence.
Watching people constantly consume for the short term, no matter the cost to the environment, the desire in us to do something was alight. We saw an opportunity to educate people to make small changes and raise awareness to show that everyone can do their bit and that every little individual change counts. Increasingly as our inner eco-warrior fire was sparked the realisation arose that our generation was one of the worst. Friends and family were buying products regularly with no regard to where the packaging would end up let alone if the contents were environmentally friendly. These products were being purchased systematically regardless. Deodorant, shampoos, washing powders, teas …. No sustainable, eco-friendly alternatives were thought about or sought after. There was no desire or sadly need to look for other options.We thought why not make it easy? Why don’t we do the hard work? Why not show our generation there are options? Why not collate eco-friendly options of everyday products and showcase how easy these swaps are to make without compromising on style and quality.So, after a post workout prosecco fuelled chat The W Collective was born. Subscription boxes with eco-friendly products. Each box bearing sustainable versions of almost everything out there. From plastic-free air fresheners to vegan candles, to ethically made hairbands, to health enhancing drinks to plant able greetings cards, to body lotion made from ingredients from a back yard. We find them all. With a free workout each month of course too!We both have a passion for making the best out of everything, so we built on our ethos by only working with small businesses. In the UK women led businesses are rapidly increasing and with both of us running small businesses we felt it was important to support like-minded women, so we opted to predominantly work with women run small businessesSo, The W Collective became subscription boxes with eco-friendly products created by women run businesses. Our way to connect women in their small businesses and simultaneously educate consumers on the ever-present need for protecting and preserving our planet. Everything The W Collective creates is reused and recycled. We only use eco-friendly sustainable companies and products. We are plastic free and operate a zero-waste policy. Every product is researched and handpicked personally with absolutely no compromise on quality or style. We talk to the women who create them, we compare alternatives, check authenticity, test, and choose each individual product from a wealth of excellent small businesses. We also like to choose a theme for our boxes for example Octobers theme was autumn and included autumnal scents and colours while Novembers is centred around the kitchen. Once our theme is decided we then collate a diverse selection of products and package them sustainably yet beautifully to be delivered straight through the door. Our aim is for women to enjoy and share these beautiful products to raise awareness that eco-friendly alternative options are out there, accessible, and just as good as what they were using before. We also encourage our subscribers to re-gift if the product isn’t suitable for them supporting our zero-waste policy.We want women to love and look forward to our collective boxes each month. Send them as a one off to their friends or family. Be introduced to new businesses, new eco options and feel spoilt by receiving them all the while assured they are supporting women and the environment.We hope eco-friendly purchasing will be the only option in the future.